Advertisements are all around us today and have been for a long time; advertising-free “good old days” just don’t exist. Advertising as the word suggests is needed to popularize and sell your product and to leave a lasting impression on the minds of the general public. It aims to persuade viewers/readers to buy something for the first time or to switch brands. Ultimately, of course, commercial advertising aims to win sales, but some advertisements seek to inspire and motivate and at times to get across messages of harmony, peace, sharing and such. On the other hand, repetitive ads for familiar products often aim to short-circuit the conscious consideration of purchase decisions. They try to stimulate the consumer to pick up the soft drink or the toothpaste or the detergent as you moves down the shopping aisles. There is an automatic impulsion
instilled in you to work in their favor. Whether it is good or bad, you have to decide after you have used the product.
Irrespective of the quality and worth of a product, what we remember maybe the great ads some companies have produced.
We have grown up watching, purchasing and loving product ads such as Nirma, Liril, Amul, Dairy Milk, Vodafone, Mirinda, Naukari.com, Camlin, Idea 3G, Airtel. The most popular ad that is doing rounds like crazy maybe the latest Airtel Har Ek Friend Zaroori Hota hai ad.