After tremors

We had all forgotten about the fury-filled face of nature until Strong tremors were felt across North and East India Sunday evening killing scores of people and injuring many more. The destruction caused by the calamity is yet to be fully determined as the rains and landslides continue to hinder rescue works.

Tremors were felt in Lucknow, Patna, Kolkata, New Delhi and the National Capital Region, which sent thousands of people running out of their homes. Three aftershocks, of magnitude 5.7, 5.1 and 4.6 were also felt in Sikkim, says the India Meteorological Department.

Many buildings in Sikkim have developed cracks, including the Sikkim Manipal University building. There is no electricity in Gangtok and Darjeeling. Telephone lines have also snapped in some parts of Sikkim; phone lines are congested in West Bengal. While the rescue team is doing their best to restore order and calm, let us hope no more bad news is awaiting us.

So what happened to them?

Once again all eyes are on IPL, the much hayed about cricket’s extravaganza that hauls in riches and churns out new talents from across the cricket playing nations. However, unlike its first edition, the latter versions never lived up to the opening gala and showed signs of ebbing year after year for one reason or another.

 The Team India that tours England after having won the World cup and sitting pretty on world No 1 test ranking has been thrashed 4-0 in test series thus losing out the ranking and are now one down in the ODI. One thing that has gone consistently for the team is injury for the key players. A closer look will tell you all of these guys had figured in the last edition of IPL and played all the matches or were injured out!

One wonders if there had been any series prior to this one that had witnessed as many injuries as this one. It is a team that has always complained about busy cricket schedule; look at what they are doing to the national pride playing in such leagues.

Ad sense

Advertisements are all around us today and have been for a long time; advertising-free “good old days” just don’t exist. Advertising as the word suggests is needed to popularize and sell your product and to leave a lasting impression on the minds of the general public. It aims to persuade viewers/readers to buy something for the first time or to switch brands. Ultimately, of course, commercial advertising aims to win sales, but some advertisements seek to inspire and motivate and at times to get across messages of harmony, peace, sharing and such. On the other hand, repetitive ads for familiar products often aim to short-circuit the conscious consideration of purchase decisions. They try to stimulate the consumer to pick up the soft drink or the toothpaste or the detergent as you moves down the shopping aisles. There is an automatic impulsion
instilled in you to work in their favor. Whether it is good or bad, you have to decide after you have used the product.

Irrespective of the quality and worth of a product, what we remember maybe the great ads some companies have produced.

We have grown up watching, purchasing and loving product ads such as Nirma, Liril, Amul, Dairy Milk, Vodafone, Mirinda, Naukari.com, Camlin, Idea 3G, Airtel. The most popular ad that is doing rounds like crazy maybe the latest Airtel Har Ek Friend Zaroori Hota hai ad.