The New Year 2008 presented people’s car to the people of India. The Nano project envisioned and designed by the Tata group made a lot of hype since its launch. A car costing anything around $2,500 is no big deal for an average Indian who lavishes money on luxury.
The little Nano had to stand up many other competitors to grab people’s attention and admiration in an arena ruled by Marutis and hyundais and others. Despite its offered low budget, the car that promised more space than the most popular small car maruti 800, Nano somehow failed to fulfill its people’s car caption.
Tata Motor’s Nano has been ranked last among entry level small cars in terms of customer satisfaction according to market research firm TNS. Unless the company comes up with a quick and striking make over, the future of people’s car looks bleak.